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Privacy Policy

1. Who We Are

Assistup by Donna is operated by Donna Townsend, a sole trader based in the United Kingdom. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website or purchase our products and services.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable data protection law.

2. What Data We Collect

We may collect the following personal data:

  • Name and email address when you sign up to our newsletter or download a free resource

  • Name, email address, and payment information when you purchase a product or membership

  • Usage data such as pages visited, time on site, and browser type via analytics tools

  • Any information you voluntarily provide when contacting us

3. How We Use Your Data

We use your personal data for the following purposes:

  • To process your purchases and deliver digital products or membership access

  • To send you emails you have signed up for, including newsletters, free resources, and updates

  • To respond to your enquiries or support requests

  • To improve our website and understand how visitors use it

  • To comply with legal obligations

We will never sell your personal data to third parties.

4. Legal Basis for Processing

We process your data on the following legal bases:

  • Contract: to fulfil a purchase or subscription you have entered into

  • Consent: for email marketing, which you can withdraw at any time

  • Legitimate interests: for analytics and improving our services

5. Email Marketing

If you subscribe to our email list, you consent to receiving emails from Assistup by Donna. Every marketing email includes an unsubscribe link. You can opt out at any time and your data will be removed from our mailing list promptly.

We use third-party email marketing tools including Mailerlite and/or Flodesk to manage our email list. These providers process your data on our behalf and are bound by their own privacy policies and data protection agreements

6. Third-Party Services

We use a number of third-party tools and platforms to operate our business. These may process your data as part of their services:

  • Wix — website hosting and payment processing

  • Mailerlite / Flodesk — email marketing

  • Payhip — digital product sales

  • Google Analytics — website analytics

Each of these providers has their own privacy policy and data protection practices. We recommend reviewing their policies if you have concerns about how they handle your data.

7. Affiliate Disclosure and Data

This website contains affiliate links to third-party products and services. If you click an affiliate link, the third-party provider may use cookies or tracking technology. We do not receive or store any personal data as a result of affiliate clicks.

8. Cookies

Our website uses cookies to improve your experience and collect analytics data. These include:

  • Essential cookies required for the site to function

  • Analytics cookies that help us understand how visitors use the site

You can manage or disable cookies through your browser settings. Disabling cookies may affect some functionality of the site.

9. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Email subscribers' data is held until you unsubscribe. Purchase data is retained for a minimum of six years for accounting and legal purposes.

10. Your Rights

Under UK GDPR you have the following rights regarding your personal data:

  • The right to access the data we hold about you

  • The right to correct inaccurate data

  • The right to request deletion of your data

  • The right to withdraw consent for email marketing at any time

  • The right to object to or restrict certain processing

  • The right to data portability

To exercise any of these rights, please contact us via the contact form on the website.

11. International Transfers

Our website uses cookies to improve your experience and collect analytics data. These include:

  • Essential cookies required for the site to function

  • Analytics cookies that help us understand how visitors use the site

You can manage or disable cookies through your browser settings. Disabling cookies may affect some functionality of the site.

13. Contact and Complaints

If you have any questions about this Privacy Policy or how we handle your data, please contact us via the contact form at assistupbydonna.co.uk.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

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